Back

Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Back

Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Back

Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

The Brief

"Create a new type of womenswear that fits with Arne’s existing customer base, and they can launch at their next pop up shop. "

"Create a new type of womenswear that fits with Arne’s existing customer base, and they can launch at their next pop up shop. "

My Approach

Ready to take climate action?

To do research into what type of clothes they were already creating for menswear and to adapt into womenswear. Their brand ethos “less is more” so I wanted my designs to be very simple and minimal but a reflection of Arne.

Book a free consultation to speak with a carbon export and discuss your goals. Let’s build a smarter, greener future for your business.

Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.

Research & Concepts

My initial research was into current trending women's athleisure. I looked for a mix of oversized and slouchy silhouettes and also tight-fitting leggings and crop tops. I then drafted my initial designs (as shown below), and included layering elements with jackets as it was for their first AW collection.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Research Around Colours

My approach for the colour palette was to use the AW24/25 but adapt it to fit with Arne's identity. They use a lot of muted, cool-tone colours but also slight pops of colour. I decided to mix the grey and the plum together to make a subtle lavender colour. And the green and plum to achieve a cool-toned sage colour. Paired with the grey colours that Arne already uses, this was my final colour palette for my mini collection.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Technical Drawings

After my final designs and concepts were developed, I created my tech drawings in Adobe Illustrator and a Spec sheet of the sage green hoodie.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Final Line-up

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Summary

I had very positive feedback from my presentation which landed me the job.

Unfortunately the internship was pulled but I felt proud that I managed to land it and when their womenswear collection came out I felt it reflected the work I had put in. Meaning, I had a true understanding of the brand and could produce sketches/work that fit their brand identity.

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Amber Cooke

ambercooke23@icloud.com

Amber Cooke

ambercooke23@icloud.com

Amber Cooke

ambercooke23@icloud.com