Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

Fashion Design

Arne

A breakdown of my application for a design internship role.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.

The Brief

"Create a new type of womenswear that fits with Arne’s existing customer base, and they can launch at their next pop up shop. "

"Create a new type of womenswear that fits with Arne’s existing customer base, and they can launch at their next pop up shop. "

My Approach

To do research into what type of clothes they were already creating for menswear and to adapt into womenswear. Their brand ethos “less is more” so I wanted my designs to be very simple and minimal but a reflection of Arne. 

Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.

My Approach

To do research into what type of clothes they were already creating for menswear and to adapt into womenswear. Their brand ethos “less is more” so I wanted my designs to be very simple and minimal but a reflection of Arne. 

Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.

My Approach

To do research into what type of clothes they were already creating for menswear and to adapt into womenswear. Their brand ethos “less is more” so I wanted my designs to be very simple and minimal but a reflection of Arne. 

Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.

Research & Concepts

??

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Research Around Colours

??

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Technical Drawings

??

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Final Concepts

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Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Summary

I had very positive feedback from my presentation which landed me the job.

Unfortunately the internship was pulled but I felt proud that I managed to land it and when their womenswear collection came out I felt it reflected the work I had put in. Meaning, I had a true understanding of the brand and could produce sketches/work that fit their brand identity.